Core Viewpoint - The Korean drama "苦尽柑来遇见你" has sparked significant interest on social media, particularly due to its mention of Zhangjiajie, which has become a trending topic [1] Group 1: Popularity and Reception - The drama has received high ratings since its release on March 7, becoming one of the most well-received Korean dramas in recent years [1] - The phrase "Let's go to Zhangjiajie to see the leaves next year" from the drama has gained immense popularity, reaching the top of trending searches [1] Group 2: Tourism Insights - Zhangjiajie has seen a consistent influx of Korean tourists, with the city being the largest source of foreign visitors in recent years [7] - The local government has implemented marketing strategies targeting the Korean market, including Korean language signage and tour guides [7] - In the first half of 2024, Zhangjiajie accounted for 50% of the inbound and outbound personnel at its border checkpoints, despite having only 14% of the population size compared to Changsha [9] Group 3: Cultural Significance - The appeal of Zhangjiajie to Korean tourists is attributed to the unique mountain landscapes that resonate with their aesthetic preferences [9] - The strong emphasis on filial piety in Korean culture leads many to view trips to Zhangjiajie with their parents as a sign of respect and devotion [9] - The demographic of Korean tourists is skewed towards middle-aged individuals, reflecting the cultural importance of family-oriented travel [9] Group 4: Marketing and Promotion - Zhangjiajie has collaborated with Korean influencers and invited Korean variety show production teams to enhance its appeal among younger audiences [10] - The local government actively participates in cultural tourism promotion events in South Korea to attract travel companies [10] - Zhangjiajie Airport is set to increase flights to South Korea starting from March 30, 2025, further facilitating travel between the two regions [10]
“明年我们去张家界看落叶” 热播剧掀起张家界旅游热