ServiceNow vs. Atlassian: Which ITSM Provider Has Greater Upside?

ServiceNow (NOW) and Atlassian (TEAM) are well-known providers of IT Service Management (ITSM) solutions. ServiceNow, through its Now Platform, and Atlassian, through the Jira Service Management, have been leveraging AI to improve the potency of their respective offerings. The rapid evolution of agentic AI is changing the competitive landscape in the ITSM domain, with traditional applications being replaced by virtual assistants. Gartner predicts that by 2029, agentic AI will autonomously resolve 80% of gen ...