CHIPOTLE'S BURRITO VAULT GAME IS BACK WITH MORE THAN $1 MILLION IN FREE BURRITOS AHEAD OF NATIONAL BURRITO DAY

Core Insights - Chipotle Mexican Grill is reintroducing its digital game, Burrito Vault, to celebrate National Burrito Day on April 3, offering up to 157,500 Buy-One-Get-One free entrée codes and over $1 million in free burritos [1][4][8] Promotion Details - The Burrito Vault game is accessible to Chipotle Rewards members in the U.S. and Canada starting at 9am ET on March 31, 2025, where players must guess the exact burrito order to unlock prizes [2][9] - The game will provide 2,500 BOGO codes per hour for the first members who successfully guess the order, with a new winning code changing every hour [9] - Players will have four attempts each hour, and the first player to unlock the vault each hour will win free burritos for a year [9] Engagement and Popularity - The previous year's Burrito Vault saw over two million plays, with prizes claimed in under 20 minutes, indicating high engagement levels [4] - The game is designed to enhance fan interaction and promote Chipotle's customizable menu, featuring over 53 ingredients and more than one billion possible burrito combinations [4][11] Additional Offers - On National Burrito Day, Chipotle will also offer a $0 delivery fee for all Chipotle Rewards members ordering through their website or app [5][8]