Core Insights - Brand Engagement Network Inc. (BEN) has formed a strategic partnership with Swiss Life Global Solutions to integrate AI-driven customer engagement solutions into Swiss Life's services [1][2] - The collaboration aims to enhance customer value through generative AI applications in digital health, mental health, and financial wellbeing [1][2] Company Overview - Swiss Life Global Solutions operates in over 85 countries, providing cross-border life insurance and employee benefits, with assets exceeding 250 billion Swiss francs (approximately $280 billion) [3] - The company serves more than 450 multinational clients and over a million insured employees, focusing on flexible and tailored employee benefits [5] Partnership Objectives - The partnership will streamline sales and enrollment processes, reduce call center volume, and enhance member services through self-service tools [3] - Generative AI is expected to transform the insurance industry by improving operational efficiency and customer experience [4] Technology and Innovation - BEN specializes in AI-powered customer engagement solutions, utilizing its proprietary Engagement Language Model (ELM™) and Retrieval-Augmented Generation (RAG) architecture for personalized interactions [6] - The company emphasizes data security and privacy, ensuring compliance with regulations such as GDPR, CCPA, HIPAA, and SOC 2 Type 1 standards [6] Leadership Perspectives - Michael Hansen, CEO of Swiss Life Network, expressed enthusiasm for the partnership, highlighting its potential to modernize key processes and improve employee experience [4] - Paul Chang, CEO of BEN, noted the importance of trust in the industry and the role of their technology in enhancing customer engagement while protecting sensitive information [4]
BEN, Swiss Life Launch AI Partnership for Global Insurance Solutions