Company Overview - Neo-Concept International Group Holdings Limited (NCI) has announced the soft opening of its first Les100Ciels store in the MENA region, located at The Galleria Al Maryah Island in Abu Dhabi on March 27, 2025 [1] - NCI aims to enhance its retail presence in the MENA markets through a joint venture with Liwa Trading Enterprises LLC, which will support both physical and online shopping experiences [2][3] Strategic Partnerships - The collaboration with Liwa Trading Enterprises LLC, a subsidiary of Al Nasser Holdings, is designed to expand NCI's retail footprint in the MENA region [2][4] - Liwa Trading Enterprises has a strong retail portfolio with 250 stores across the GCC region, which positions NCI to leverage Liwa's market expertise [4][5] Brand Commitment - NCI emphasizes its commitment to providing a unique shopping experience that reflects the essence of the Les100Ciels brand [3] - The company is dedicated to minimizing its environmental footprint through eco-friendly practices, including recycling and sustainable sourcing [7] E-commerce Expansion - In addition to the physical store, NCI has launched a new e-shop for the Middle East, enhancing its online presence and accessibility for customers in the region [2] - The e-commerce platforms include www.les100ciels.com and www.les100ciels.me, catering to both local and international customers [6]
Neo-Concept International Launches Les100Ciels Store in Abu Dhabi: A New Chapter in MENA!