Company Overview - Neo-Concept International Group Holdings Limited (NCI) has announced the soft opening of its first Les100Ciels store in the MENA region, located at The Galleria Al Maryah Island in Abu Dhabi on March 27, 2025 [1][2] - The company aims to enhance its retail presence in the MENA markets through a joint venture with Liwa Trading Enterprises LLC, which is expected to boost its retail footprint [2][3] Strategic Initiatives - The opening of the new store and the launch of a Middle East e-shop are key steps in NCI's mission to provide an exceptional shopping experience for customers in the MENA region [2] - NCI is committed to growing the Les100Ciels brand in the MENA region, reflecting its dedication to delivering a shopping experience that embodies the brand's essence [3] Partnership Insights - Liwa Trading Enterprises LLC, a subsidiary of Al Nasser Holdings, has a strong retail presence in the GCC region, operating 20 international brands with 250 stores [4][5] - Liwa's market expertise and successful franchise partnerships have allowed it to adapt to changing consumer needs and enhance the retail experience [5] Environmental Commitment - NCI is focused on minimizing its environmental footprint by implementing eco-friendly practices, including recycling and sustainable sourcing throughout the garment production process [7]
Neo-Concept International Launches Les100Ciels Store in Abu Dhabi: A New Chapter in MENA!