Ford reports slight decline in quarterly vehicle sales as industry braces for tariffs

Core Viewpoint - Ford Motor reported a slight decline in first-quarter U.S. vehicle sales, primarily due to the discontinuation of the Ford Edge SUV, while retail sales showed a positive trend driven by consumer behavior ahead of impending tariffs [1][2][3]. Group 1: Sales Performance - Ford's first-quarter sales decreased by 1.3% compared to the same period last year, largely attributed to the discontinuation of the Ford Edge SUV, which saw a 94% drop in sales as remaining inventory was sold off [2]. - Despite the overall decline, Ford's retail sales increased by 5% year-over-year, with a notable 19% rise in March [3]. - The auto industry anticipated a modest growth in first-quarter vehicle sales overall, expected to be 1% or less, as prices rise and sales incentives are reduced [5]. Group 2: Impact of Tariffs - The sales results come just before the implementation of 25% tariffs on imported vehicles, which are set to take effect this week [4]. - J.D. Power indicated that the prospect of tariffs has already begun to influence consumer behavior, with a 13% year-over-year increase in retail sales attributed to consumers accelerating purchases to avoid potential price hikes [5]. - The auto industry is also awaiting announcements regarding potential additional "reciprocal" tariffs that could further impact automakers [4].