Roblox partners with Google on ads

Core Insights - Google has partnered with Roblox to enable advertisers to purchase and scale immersive ad formats, specifically targeting the Gen Z audience [1] - The partnership allows brands to reach "tens of millions" of daily active Gen Z users on Roblox through both direct and programmatic ad purchases [2] - Roblox's Rewarded Video ads allow users to watch up to 30 seconds of full-screen video ads in exchange for in-game perks, achieving over 80% completion rates in tests [3] - Roblox has also formed partnerships with companies like Cint, DoubleVerify, IAS, Kantar, and Nielsen to help advertisers measure the effectiveness of their ad campaigns [4]