The NHL and Rogers Announce Monumental 12-Year National Media Rights Deal

Core Points - Rogers Communications and the NHL have signed a 12-year agreement worth $11 billion CDN for national media rights to NHL games in Canada, effective from the 2026-27 season [2][5] - The agreement aims to provide more live national games and reduce regional blackouts for fans across Canada [3][5] - This partnership extends Rogers' strategic relationship with the NHL to over two decades, emphasizing the importance of hockey in Canadian culture [3][5] Agreement Details - The new deal includes national rights across all platforms, covering regular season games, playoff games, the Stanley Cup Final, and special events in all languages [8] - There is a provision for strategic sub-licensing, which may include national French-language rights and a single-night exclusive national package [4] - The financial structure consists of escalating annual payments totaling $11 billion over the 12-year term, expected to enhance profitability for Rogers Sports & Media [5] Company and Industry Impact - The agreement is anticipated to be accretive to Rogers shareholders and is expected to drive profitability from the outset [5] - Rogers has established itself as Canada's leading sports media brand through its long-term relationship with the NHL, which has significantly contributed to its market position [5] - The partnership reflects the shared commitment of both organizations to serve Canadian fans and enhance their viewing experience [3][5]