Provident Bank Elevates Tara Brady to Chief Experience Officer to Drive Customer Experience and Brand Growth

Core Insights - Provident Bank has promoted Tara Brady to Senior Vice President, Chief Experience Officer (CXO), to lead marketing and customer experience strategies, enhancing customer engagement across the organization [1][3] - Ms. Brady aims to foster collaboration between customer experience and employee experience, emphasizing a customer-first mindset and consistent communication [3][4] - The bank's commitment to evolving with customer needs while honoring its history is highlighted, with Ms. Brady playing a key role in shaping brand awareness and supporting business growth [3][5] Company Overview - Provident Bank, founded in 1839, is New Jersey's oldest community-focused financial institution, with assets of $24.05 billion as of December 31, 2024 [6] - The bank operates 140 branches across New Jersey and parts of New York and Pennsylvania, offering a range of financial solutions and services, including fiduciary and wealth management through its subsidiaries [6]