Core Insights - Fathom Holdings has introduced the Elevate program aimed at enhancing agent productivity and profitability while providing comprehensive support services [2][4] - The program is designed to increase the number of transactions for participating agents and significantly boost gross profit and EBITDA per Elevate closing [1][2] - Elevate offers a competitive 20% commission split, which is lower than many competitors, while providing extensive marketing and operational support [2][4] Company Strategy - Elevate is part of Fathom's strategy to create a more efficient, profitable, and technology-enabled real estate platform [4] - The program is expected to improve agent retention and drive higher transaction volume and revenue for the company [2][5] - Fathom is focused on rolling out Elevate nationally and monitoring agent adoption and production results closely [5] Services Offered - Elevate includes dedicated marketing support, lead generation, transaction management, skills development, recruiting assistance, and priority access to resources [7] - The program aims to empower agents by handling marketing, lead generation, and transaction logistics, allowing them to focus on client relationships [4][7] Company Overview - Fathom Holdings Inc. operates as a technology-driven real estate services platform, integrating various services including residential brokerage, mortgage, title, and insurance [8] - The company leverages its proprietary cloud-based software, intelliAgent, to enhance its service offerings [8]
Fathom Holdings Announces Launch of "Elevate" Agent Concierge and Growth Program