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Polyrizon Engages Leading Branding Firm for Strategic Brand Development

Core Insights - Polyrizon Ltd. has entered into a collaboration with a globally recognized branding and trademark consultancy to develop a strategic brand name and identity for its Capture and Contain™ hydrogel technology [1][2] - The Capture and Contain™ hydrogel technology is designed to create a protective biological barrier against allergens and viruses, marking a significant step in Polyrizon's commercialization efforts [2][4] - The engagement will include comprehensive trademark screening and linguistic evaluations in the U.S. and European markets to ensure brand viability and regulatory compliance [3] Company Overview - Polyrizon is a development stage biotech company focused on innovative medical device hydrogels delivered as nasal sprays, which form a barrier in the nasal cavity against viruses and allergens [4] - The proprietary Capture and Contain™ hydrogel technology consists of naturally occurring building blocks and functions as a "biological mask" [4] - Polyrizon is also developing additional technology, Trap and Target™, aimed at the nasal delivery of active pharmaceutical ingredients, which is currently in pre-clinical development [4]