PayPal Brings Personalized Ads Offering to UK Shoppers

PayPal is bringing its PayPal Ads program to the United Kingdom.The solution, first introduced last year in the United States, lets brands and merchants show personalized ads to interested consumers based on previous purchases, according to a Wednesday (April 2) press release.“Commerce and advertising are deeply connected, and we believe that the advertising solution we are building at PayPal will become a must-use marketing and revenue channel for merchants big and small,” said Mark Grether, general manage ...