Company Performance - Under Armour, Inc. (UAA) has experienced a significant decline in its stock price, dropping 24% over the past three months, which is worse than the Zacks Textile – Apparel industry's decline of 20.6% and the broader Consumer Discretionary sector's drop of 5.2% [1] - The stock closed at $6.35, which is 46.6% below its 52-week high of $11.89, and is trading below its 50 and 200-day simple moving averages of $7.25 and $7.95, indicating bearish sentiment [4][6] Revenue Challenges - UAA reported a 5.7% year-over-year decline in overall revenues for Q3 of fiscal 2025, totaling $1.4 billion, with North America experiencing a 7.8% revenue drop due to a strategic pullback in e-commerce promotions [5][7] - Wholesale revenues decreased by 1% to $704.8 million, while direct-to-consumer (DTC) sales fell by 9.1% to $672.9 million, with e-commerce revenues dropping 20% [7][8] - International sales also saw a decline of 1.4%, with specific regions like Asia-Pacific and Latin America facing drops of 5.1% and 15.5%, respectively [7] Strategic Initiatives - Under Armour is focusing on transforming its DTC business by emphasizing full-price sales and premium brand positioning, which has led to increased average unit retail prices and order values [10] - The company's loyalty program has grown significantly, with 4 million new members in Q3, bringing the North America membership base to 17 million, enhancing consumer engagement and repurchase rates [11] - A flagship store in Baltimore serves as a testing ground for optimizing consumer experiences, with insights applied across its North America and global retail locations [12] Margin and Financial Outlook - UAA achieved a 240-basis-point increase in gross margin to 47.5% in Q3, attributed to reduced discounting and lower product costs [13] - The company revised its fiscal 2025 guidance, expecting a low-single-digit percentage decline in adjusted selling, general and administrative expenses, and projecting adjusted operating income between $185 million and $195 million [14][15] Valuation Perspective - UAA is currently trading at a low price-to-sales (P/S) ratio of 0.53, significantly below the industry average of 1.76 and the sector average of 1.66, indicating potential for investors [17] - The company's Value Score of A highlights its attractiveness as an investment option despite recent challenges [17][20]
UAA Stock Plummets 24% in 3 Months: Should You Buy the Dip Now?