NFL Gets 3 Christmas Day Games In 2025: How Netflix & Amazon Will Both Benefit

Group 1: NFL and Streaming Partnerships - The NFL is expanding its Christmas Day games to three, with Amazon securing one game and Netflix two, reflecting the league's commitment to its media partners [1][2][3] - Netflix has a three-year deal with the NFL, ensuring two Christmas Day games in 2024 and at least one in 2025 and 2026, marking a significant achievement for the streaming service [3][5] - Amazon has acquired various NFL rights, including Thursday Night Football and exclusive playoff games, enhancing its sports content portfolio [4] Group 2: Viewership and Market Impact - Netflix's Christmas Day games in 2024 averaged 24 million viewers, with 65 million Americans watching at least part of the games, indicating strong audience engagement [5] - The NBA's Christmas Day games in 2024 averaged 5.25 million viewers, an 84% increase year-over-year, showcasing the competitive landscape for holiday sports viewership [7][8] - The success of NFL games on Christmas could pose challenges for the NBA and its media partners, as the NFL is likely to continue this trend [8] Group 3: Stock Performance - Netflix's stock is currently trading at $932.12, reflecting a year-to-date increase of 5.1$195.56, showing a year-to-date decline of 11.2% but an 8.3% increase over the last year [9]