CEB BANK(601818) 财经网·2025-04-03 06:27Core Insights - China Everbright Bank is committed to a customer-centric service philosophy, integrating "serving the well-being of the people" into its wealth management DNA, and aims to create a comprehensive service ecosystem covering the entire lifecycle and risk preferences of clients [1] - The bank's retail AUM reached 29,528 billion yuan by the end of 2024, with a target to maintain over 30 trillion yuan in 2025, marking a new development journey [1] Group 1: Wealth Management Strategy - The bank has launched the industry's first comprehensive management system for wealth management products, covering the entire lifecycle from pre-sale selection to post-sale evaluation, enhancing product diversity to meet various investor needs [2] - In 2024, the bank introduced 880 new wealth management products, with over a thousand products available, ensuring a wide range of options for different investment profiles [2] - The bank emphasizes digital transformation to enhance customer service capabilities, integrating risk management throughout the wealth management process [2] Group 2: Innovative Financial Services - In response to national policies, the bank has innovated diverse wealth management service scenarios, including the launch of the "Sunshine Gold Self-Selected Plan," allowing investors to customize the maturity date of their investments [3] - The "Travel Wallet - Free Purchase" product allows seamless integration of investment funds with travel expenses, promoting tourism and supporting domestic demand [3] - The bank has developed exclusive wealth management products for first-time investors, providing a convenient and secure initial experience [4] Group 3: Tailored Customer Experience - The bank utilizes data insights to create tailored products and services for different customer segments, enhancing service capabilities [5] - The "Salary Management" program offers a range of investment options that automatically trigger upon salary deposits, helping clients maximize post-tax returns [5] - The bank has introduced a dual-asset approach for retirement planning, offering long-term investment options and financial planning tools to address the concerns of elderly clients [5] Group 4: Future Vision - The essence of wealth management lies in resonating with market changes and customer needs, with the bank aiming to build a more agile wealth management ecosystem focused on education, retirement, and consumption [6] - The bank is dedicated to contributing to the construction of a financially strong nation by safeguarding the long-term well-being of its clients [6]