Core Insights - The gaming industry is undergoing a significant transformation driven by the rapid development of AI technology, exemplified by the launch of the intelligent NPC "Xuan Xuan Lao Ren" in the game "Legendary World" [1][11] - The integration of AI in gaming is seen as a potential leading indicator for profitability in other sectors, as the gaming environment allows for higher tolerance for AI errors compared to real-world applications [2] Group 1: AI Integration in Gaming - The introduction of AI-driven NPCs changes the traditional interaction model, allowing for more dynamic and engaging player experiences [3][5] - The DeepSeek model was chosen for its strong text generation capabilities and open-source nature, facilitating easier deployment and optimization [5] - AI technology enhances player experience by allowing natural language queries for tasks and providing richer emotional expressions from NPCs [5][6] Group 2: Challenges and Solutions - The main challenge in integrating AI is ensuring content compliance while maintaining AI creativity, requiring a balance between real-time responsiveness and strict content control [5][8] - The company has developed a system combining RAG technology with a local knowledge base to ensure NPC responses remain within game boundaries [5] Group 3: Future Directions and Innovations - The company plans to expand the application of intelligent NPCs beyond information queries to include task and social systems, aiming for a more comprehensive and personalized player service [6][11] - AI is also being utilized in content production, significantly improving efficiency in art asset creation and automated testing processes [7] - The concept of "AI-native games" is being explored, characterized by dynamic content generation, intelligent interactions, and user-generated content [9][10] Group 4: Strategic Initiatives - In 2024, the company launched the sub-brand "Shu Long AI" and organized a global AI gaming and application innovation competition to further its AI initiatives [11] - The ongoing AI-driven revolution in gaming is transitioning from concept to reality, with the company's practices serving as a reference for the industry [11]
《传奇世界》拥抱DeepSeek，对话盛趣游戏副总裁任霆：智能NPC只是开始，原生AI游戏才是未来