Spotify debuts Gen AI ads, programmatic ad buying

Core Insights - Spotify has launched Gen AI ads and introduced the Spotify Ad Exchange (SAX) to enhance its advertising business [1][2] - SAX enables real-time auctions for advertisers to reach Spotify's logged-in users and offers full addressability and measurement capabilities [2][3] - The integration of AI tools allows marketers to create scripts and voiceovers for audio ads at no additional cost [4] Advertising Innovations - The Spotify Ad Exchange (SAX) allows advertisers to engage with users through audio, video, and display formats, with podcast support coming soon [3] - Partnerships with major platforms like Google's demand-side platform, Magnite, and The Trade Desk have been established to enhance advertising capabilities [2][3] Target Demographic - Spotify aims to attract the Gen Z demographic, highlighting that it has over 251 million Gen Z users who access the service throughout the day [5]