3M(MMM) Prnewswire·2025-04-03 19:35Core Message - Scotch-Brite has launched a new brand campaign titled "The Brite Side of Clean," focusing on transforming cleaning into a joyful and self-expressive experience [1][2][3] Campaign Overview - The campaign aims to make cleaning a feel-good experience, emphasizing joy, self-expression, and satisfaction [1][4] - It features a 30-second advertisement developed with agency Gotham and director Ezra Hurwitz, using the song "So Fresh, So Clean" [2][5] Marketing Strategy - The campaign is strategically timed for the spring-cleaning season, encouraging consumers to view cleaning as a refreshing ritual [5] - It includes a variety of marketing channels such as connected TV, digital display, social media, and in-store advertising [7] Brand Positioning - Scotch-Brite positions itself as a leader in cleaning solutions, with over 65 years of experience in the industry [10] - The brand aims to connect with consumers on an emotional level, promoting cleaning as a way to reset and refresh [5][6] Product Range - The campaign highlights a wide range of high-performance cleaning tools, from heavy-duty scrubbers to stylish cleaning products [4][5] - Scotch-Brite's products are designed to meet unique consumer needs while enhancing personal style [5][6]