Sportsman's Warehouse Promotes Susan Sanderson to Chief Marketing Officer

Core Insights - Sportsman's Warehouse Holdings, Inc. has promoted Susan Sanderson to Chief Marketing Officer, a move aimed at strengthening the company's leadership in marketing, which is crucial for both immediate and long-term growth plans [1][2] Group 1: Leadership and Strategy - Susan Sanderson joined Sportsman's Warehouse in July 2024 as Senior Vice President of Marketing, E-commerce, and Loyalty, bringing over two decades of experience in omni-channel retail and business turnarounds [2] - The promotion of Sanderson is expected to enhance brand awareness and position Sportsman's Warehouse for growth, as she has already demonstrated a transformation-focused mindset that has positively impacted the business [2][3] Group 2: Growth and Customer Engagement - Sanderson emphasized the importance of sharpening the brand, strengthening customer connections, and driving growth across all channels as part of her focus as Chief Marketing Officer [3] - The company aims to build a competitive advantage by listening to customers and turning insights into actionable strategies, positioning itself as a trusted destination for hunting and fishing gear [3] Group 3: Company Overview - Sportsman's Warehouse is an outdoor specialty retailer catering to a wide range of customers, from seasoned veterans to first-time participants, providing exceptional gear and service to inspire outdoor experiences [4]