Sportsman's Warehouse Promotes Susan Sanderson to Chief Marketing Officer

Core Viewpoint - Sportsman's Warehouse Holdings, Inc. has promoted Susan Sanderson to Chief Marketing Officer, a move aimed at strengthening the company's leadership and supporting its growth plans [1][2]. Company Overview - Sportsman's Warehouse is an outdoor specialty retailer catering to a diverse customer base, from seasoned veterans to first-time participants, providing exceptional gear and service [4]. Leadership and Strategy - Susan Sanderson joined Sportsman's Warehouse in July 2024 as Senior Vice President of Marketing, E-commerce, and Loyalty, bringing over two decades of experience in omni-channel retail and business turnarounds [2]. - Sanderson's leadership is expected to accelerate performance and guide the company through its next growth phase, focusing on brand enhancement and customer connection [2][3]. Growth Initiatives - The company has laid a strong foundation for transformational growth over the past year, with Sanderson emphasizing the importance of sharpening the brand and driving growth across all channels [3]. - The marketing strategy will involve listening to customer insights to build a competitive advantage, positioning Sportsman's Warehouse as a trusted destination for hunting and fishing [3].