Unipaas and Mastercard Join Forces to Boost Card Acceptance for SMEs via Vertical SaaS

Core Insights - Unipaas partners with Mastercard to enhance card acceptance for SMEs using vertical SaaS platforms, aiming to digitize and streamline transactions in underserved industries where payments are predominantly manual and offline [1][2][4] Group 1: Partnership Objectives - The collaboration seeks to simplify payment processes, increase acceptance rates, and transition more transactions online for SME users of SaaS platforms [2][4] - The partnership targets sectors such as health services, education, field services, and professional training, where digital payments are underutilized despite the growth of SMEs via SaaS platforms [4][6] Group 2: Technological Integration - Unipaas provides a fully embedded, compliant payment infrastructure that integrates with Mastercard's global payment network and advanced fraud protection [2][5] - The end-to-end payment infrastructure allows SaaS platforms to embed branded payment services directly into their products, supporting major payment methods including Visa, Mastercard, American Express, Apple Pay, Google Pay, direct debits, and instant bank transfers [5][7] Group 3: Business Impact - The partnership is expected to drive digital transformation in the SaaS payments space, helping SMEs in underserved verticals increase adoption, unlock new revenue streams, and enhance customer experiences [6][7] - By transitioning users from manual invoicing and bank transfers to card-based payments, the collaboration aims to improve acceptance rates, transaction speed, and reduce operational complexity [8]