Niu(US:NIU) Globenewswire·2025-04-04 08:05Core Insights - Niu Technologies reported a significant increase in sales volume for Q1 2025, with a total of 203,313 units sold, representing a 57% year-over-year growth compared to Q1 2024 [2][3] - The company achieved a remarkable 66% growth in the Chinese market, selling 183,065 units, while international markets saw a modest 6% increase with 20,248 units sold [2][3] Sales Performance - In Q1 2025, Niu's sales volume in China reached 183,065 units, up from 110,115 units in Q1 2024, indicating strong demand and effective product strategies [2][3] - International sales increased from 19,024 units in Q1 2024 to 20,248 units in Q1 2025, reflecting ongoing progress in expanding electric motorcycle and micromobility channels [2][4] Product Launch and Market Reception - The launch of the NX Pro in late March 2025 received positive market feedback, generating significant pre-order demand and attracting over 3.5 million viewers during its live debut [3] - The company has a robust pipeline of new product launches and upgrades planned for the year, contributing to its strong first-quarter performance [3] Business Model and Product Portfolio - Niu Technologies operates an omnichannel retail model, integrating both offline and online sales channels to enhance customer reach and service [6] - The company offers a diversified product portfolio, including electric motorcycles, mopeds, bicycles, kick-scooters, and e-bikes, catering to various urban mobility needs [6]