GoPro Ships Cinematic Anamorphic Lens Mod for HERO13 Black Worldwide

Core Insights - GoPro has launched the Anamorphic Lens Mod for the HERO13 Black, aimed at filmmakers and content creators seeking professional cinematic visuals at a lower cost [1][2] - The lens accessory offers a 21:9 aspect ratio and ultra-wide field of view, enhancing the camera's capabilities while being portable and durable [2][3] Product Offerings - The Anamorphic Lens Mod is priced at $129.99 and is available for individual purchase alongside other accessories like the Ultra Wide Lens Mod ($99.99), Macro Lens Mod ($129.99), and ND Filter 4-Pack ($69.99) [2][4] - GoPro is also offering a complete HB-Series Lens Collection in a protective case for $349.99, with a bundle including the HERO13 Black and all lens mods set to be available for$699.99 in Q2 2025 [5] Technological Features - The Anamorphic Lens Mod is compatible with the HERO13 Black's Auto Detect feature, allowing automatic camera setting adjustments and in-camera "de-squeezing" for easier post-production [3] - The lens is designed to withstand harsh conditions, being waterproof and rugged for adventure filmmaking [3] Retail and Distribution Strategy - GoPro is expanding its retail presence, having added 1,200 new retail doors in Q3 2024, with plans to add another 3,000-6,000 by the end of 2025 [7] - A distribution collaboration with SoftBank Group's SB C&S Corporation in Japan will enhance GoPro's market reach [8] Subscription Revenue Growth - GoPro's subscription service, which includes benefits like unlimited cloud storage and camera replacement, generated $27.2 million in Q4, reflecting a 9% year-over-year increase [10] - Improved retention rates contributed to an 8% increase in average revenue per user [10]