Price of Lululemon's leggings could jump due to Trump's hefty tariffs on Vietnam

Core Viewpoint - Lululemon is expected to increase prices by 11% to 12% due to new tariffs imposed by the US government, significantly impacting its manufacturing costs and pricing strategy [1][3]. Group 1: Tariff Impact - Lululemon's manufacturing is heavily concentrated in countries affected by high tariffs, with 40% of products made in Vietnam facing a 46% tariff and another 46% produced in Cambodia, Sri Lanka, Indonesia, and Bangladesh facing tariffs between 32% and 49% [1][2]. - The company is facing a blended tariff rate of 39%, which could lead to a price increase for its popular $118 leggings, potentially rising to$132 [3]. Group 2: Pricing Strategy - Analyst Sharon Zackfia anticipates that any price increases will be more targeted rather than a blanket increase across all products [4]. - Lululemon's CFO indicated that the company is monitoring the situation closely and has previously taken a cautious approach to price hikes during supply chain crises [4][5]. Group 3: Market Context - Lululemon's sales are significantly reliant on the US market, with over 60% of sales coming from this region in 2024 [3]. - Other brands, including Nike and Apple, are also likely to face similar price increases due to their supply chains being tied to Asia [5].