Chan Ye Xin Xi Wang·2025-04-04 23:12Core Viewpoint - The piano training market in China is experiencing a decline in demand due to external factors such as global economic slowdown and insufficient consumer confidence, with the market size expected to drop to 3.63 billion yuan in 2024, a year-on-year decrease of 8.5% [1][8]. Overview - Piano training is an educational activity aimed at teaching piano playing skills and music knowledge, helping learners improve their musical perception and understanding [2]. Market Policy - Various policies have been introduced to support and regulate the development of the piano training industry, creating a favorable policy environment [4][5]. Industry Chain - The piano training industry consists of upstream components (hardware and software), midstream (training institutions and online platforms), and downstream (students, primarily children and adults) [6]. Current Development - The demand for piano training is declining despite the increasing emphasis on cultural and artistic education among families, with children's piano training accounting for over 80% of the market [1][8]. Competitive Landscape - The piano training market is becoming increasingly competitive, with numerous companies entering the field, including traditional institutions, private studios, and online platforms [10]. - Key players in the industry include Guangzhou Pearl River Piano Group, Helen Piano, and others, primarily located in major cities like Beijing, Shanghai, and Guangdong [10][12]. Company Analysis - Guangzhou Pearl River Piano Group focuses on music education and cultural products, with a revenue of 364 million yuan in the first half of 2024, where education and training contributed 10 million yuan [12]. - Shanghai Zhiyin Music Culture Co., Ltd. has established a strong reputation in the industry, achieving a revenue of 23.76 million yuan in the first half of 2024, with a gross margin of 39.63% [14]. Development Trends - The future of piano training is expected to see a rise in online teaching, integrating with offline methods to form an OMO model, enhancing the learning experience through technology [16].