Chan Ye Xin Xi Wang·2025-04-04 23:12Industry Overview - The RV, known as "home on wheels," combines the functions of a home and a vehicle, with types including motorhomes, towable RVs, off-road RVs, and racing RVs [1][4] - The RV market in China is transitioning from the introduction phase to the cultivation phase, with sales showing an upward trend, leading to market expansion [1][12] - The market size of China's RV industry has grown from approximately 50 billion yuan in 2018 to 108.49 billion yuan in 2024 [1][12] Domestic Market - Government policies such as the "14th Five-Year Plan for Tourism Development" and "Guidance on Promoting High-Quality Development of the Automotive Aftermarket" are fostering the growth of RV tourism and camping [6] - In 2024, 245 companies reported 895 new RV models, a 5.67% increase from 2023 [6] - The total RV sales in China increased from 7,374 units in 2018 to 11,748 units in 2024, although it decreased by 19.8% compared to 2023 [8] Market Competition - The RV industry in China has a low concentration, with CR3 and CR6 at 22.28% and 34.26% respectively, indicating a fragmented competitive landscape [14] - Major players include SAIC Maxus, Yutong Bus, Zhejiang Dade Longcui, and others, with SAIC Maxus holding approximately 10.39% of the market share [14] Development Trends - The RV industry is accelerating towards new energy and smart technology integration, with companies like Yutong and SAIC Maxus introducing electric RVs [20] - The integration of RVs with cultural tourism is creating new consumption scenarios, supported by government initiatives to establish RV stations along popular travel routes [22]