Crocs' big bet on personalization paid off. Here's how it happened - and what investors are keeping an eye on now.

Crocs are cool again. But the footwear company's comeback story is more than just a fashion statement.The iconic clog was a staple of early 2000s fashion.  However, the brand's profitability eroded in the years following the Great Recession as it struggled to expand internationally. From 2008 to 2016, there were four years where the company's operating margin was negative, according to data from FactSet.Crocs CEO Andrew Rees took the helm of Crocs in 2017 and spearheaded its turnaround strategy. "When I joi ...