Overview - The water park industry in China is experiencing significant growth post-pandemic, driven by strong consumer travel intentions and increasing demand from families and young people [1][8] - In 2024, the number of visitors to water parks in China is projected to reach 191.59 million, representing a year-on-year increase of 14.8%, while ticket revenue is expected to reach 21.48 billion yuan, up 17.3% [1][8] Market Policies - A series of supportive policies have been introduced in China to encourage the development of the water park industry, including measures to restore and expand consumption, promote equipment upgrades, and enhance cultural and tourism consumption [3][5] Industry Chain - The water park industry consists of several key components: upstream includes design companies, entertainment facility suppliers, and safety equipment suppliers; midstream consists of park operators; and downstream includes individual and group consumers [6] Competitive Landscape - The market features a mix of international brands and local enterprises, with international IPs like Disney holding a competitive edge due to their brand influence and operational experience, while local companies like Changlong and Fantawild leverage their understanding of the Chinese market [11] Representative Companies - Guangdong Changlong Group Co., Ltd.: A major player in the industry, operating multiple theme parks and hotels, and recognized as a national 5A tourist attraction [14] - Huasheng Fantawild Cultural Technology Group Co., Ltd.: Operates several theme parks across China, including the large water park in Wuhu, which is a key attraction in East China [16] Development Trends - The industry is expected to focus on unique designs and new entertainment facilities, utilizing technologies like 3D scanning, AI, and VR to enhance visitor experiences and safety [18]
2025年中国水上游乐园市场政策、产业链、市场现状、竞争格局及趋势研判:水上游乐园已成为夏日出游首选[图]
Chan Ye Xin Xi Wang·2025-04-06 02:09