活人被“云祭奠”4.3万次，网络祭祀乱象何时休 |新京报快评

Core Viewpoint - The rise of online memorial services has led to various issues, including the unauthorized commemoration of living individuals and the commercialization of these services, raising significant social concerns [2][3]. Group 1: Issues with Online Memorial Services - A case in Xiamen revealed that a living girl was commemorated over 43,000 times due to a platform's failure to verify the authenticity of deceased information, highlighting severe flaws in user information verification [2]. - The exposure of personal information on these platforms infringes on individuals' rights and disrupts their daily lives, challenging social norms and legal rights [2]. - The commercialization of online memorial services, such as "incense ranking" systems, misleads users into spending money on virtual offerings that are overpriced, undermining the solemnity of memorial practices [3]. Group 2: Regulatory and Industry Response - The Ministry of Civil Affairs is drafting industry standards for online memorial services, which will require healthy content, prohibit superstitious virtual offerings, and mandate real-name verification to curb these issues [4]. - To effectively address the problems, platforms must enhance their responsibility by improving user information verification and establishing robust content management systems [4]. - Regulatory bodies need to intensify enforcement and supervision of online memorial platforms to combat infringement and fraud, creating a strong deterrent against violations [4].