向智向绿向高端 科技创新赋能家电换新

Core Insights - The article highlights the trend of smart, green, and high-end home appliances driven by technological innovation and consumer demand in China [1][2][3] Group 1: Market Trends - The home appliance market in China is experiencing a recovery, with smart products becoming the preferred choice for consumers, projected to exceed 50% retail volume share in major categories by 2024 [1] - The "old-for-new" policy is boosting appliance consumption, encouraging consumers to adopt higher quality and lower energy consumption products [1][3] Group 2: Technological Integration - Companies are increasingly integrating AI, IoT, big data, and cloud computing into their products to meet consumer needs for comfort, convenience, and efficiency [1][2] - The introduction of AI technology in appliances is expected to enhance product offerings, with a focus on high-end smart products like AI refrigerators and adaptive air conditioners [2][3] Group 3: Economic Impact - The 2025 "old-for-new" initiative is anticipated to unleash over 100 billion in consumer potential, driving industrial upgrades and contributing to high-quality economic development [3] - The initiative is not only an economic policy but also a consumer benefit measure aimed at improving quality of life and consumer satisfaction [3]