侨见海南自贸港：咖啡产业“玩”出老少皆宜新花样

Core Insights - The M1 Coffee Fantasy Factory in Wanning, Hainan, is innovatively utilizing coffee by creating various products and experiences, showcasing a unique coffee culture distinct from major cities like Shanghai [1][2] - The factory has become a significant tourist attraction, receiving an average of 300,000 visitors annually and generating an annual revenue of 14 million yuan from tourism-related activities [2] - The establishment of a world coffee auction trading center at the factory aims to enhance the quality development of Hainan's coffee industry, leveraging the zero-tariff policy for raw materials in the Hainan Free Trade Port [2] Company Overview - M1 Coffee Fantasy Factory was established in 2019, featuring immersive experience areas such as a coffee experience hall, a themed park, and a trading center [2] - The factory's innovative coffee products, including those infused with local ingredients like old salt, have gained popularity among visitors [2] - The founder, originally from the finance sector in Shanghai, was inspired by Wanning's relaxed coffee culture and natural environment to start this venture [1] Industry Context - Hainan's coffee industry has a historical background, with the first coffee factory established in 1952, marking the beginning of large-scale coffee cultivation in the region [1] - The coffee culture in China has been rapidly evolving, with increasing consumer habits around coffee drinking, leading to a rich development of the coffee industry beyond just beverages [2] - The M1 Coffee Fantasy Factory is positioned to drive innovation in coffee cultivation, trade, processing, and education, aiming to elevate Hainan's coffee industry on a global scale [2]