清明档3.78亿元收官，仅一部影片票房过亿

Core Insights - The 2025 Qingming Festival box office reached 378 million yuan, with over 9.28 million attendees and 1.395 million screenings, setting a record for the number of screenings during this period in Chinese film history [1][5] - Despite the release of over ten films across various genres, the lack of major blockbuster films led to a lower overall box office performance compared to previous years [1][5] - "My World Movie" emerged as the box office champion with 105 million yuan, being the only film to surpass the 100 million yuan mark during the Qingming period [1][2] Box Office Performance - Total box office for the Qingming period was 378.2 million yuan, a 55.1% decrease compared to the previous year [5] - The top films by box office performance included: - "My World Movie": 105.5 million yuan (27.8% of total box office) [2] - "Sunshine Flower": 80.1 million yuan (21.1% of total box office) [3] - "Nezha: The Devil's Child": 71.8 million yuan (18.9% of total box office) [4] - "The Silent Love": 52.6 million yuan (13.9% of total box office) [3] - "Operation Fox Hunt": 24.2 million yuan (6.3% of total box office) [4] Historical Context - The Qingming Festival box office has shown a trend of growth from 300 million yuan in 2014 to over 800 million yuan in 2021, but faced a decline in 2022 and 2023 [4][5] - The previous year's success was attributed to major imported films, which accounted for 80% of the box office during the Qingming period [4] Future Outlook - Upcoming films in April include "Forrest Gump" sequel, "The Spy Network," and "Wild Stories," which may help revitalize the box office following the Qingming period [5] - The market is expected to see increased demand as weather improves and diverse content becomes available [5]