SKYWORTHDT(SZ:000810) Jin Rong Jie·2025-04-07 06:56Core Viewpoint - In 2024, Skyworth Digital faces significant challenges as its annual report reveals a substantial decline in performance, with net profit attributable to shareholders decreasing by 58.34% year-on-year, marking the second consecutive year of revenue and profit decline, reflecting industry pressure and transformation [1][2]. Financial Performance - The company reported total revenue of 86.93 billion yuan in 2024, a decrease of 18.20% compared to 2023 [2][3]. - Net profit attributable to shareholders was only 2.51 billion yuan, down 58.34% year-on-year, while net profit after deducting non-recurring gains and losses plummeted to 2.02 billion yuan, a decrease of 63.85% [2][3]. - The smart terminal business, which includes set-top boxes and broadband devices, generated revenue of 65.58 billion yuan, accounting for 75.43% of total revenue, down 16.59% year-on-year [2][3]. Market Challenges - The decline in performance is attributed to intensified price wars and weak consumer demand in the smart terminal market, which has entered a highly competitive phase [2][4]. - The gross margin for the smart terminal business fell to 16.11%, a decrease of 4.7 percentage points, significantly impacting overall profitability [2][4]. Strategic Expansion - Despite the downturn, the company announced an investment of up to 9.32 billion yuan to continue the construction of the Huizhou Industrial Park Phase II project, reflecting strong confidence in future market conditions [4]. - The total investment for this project, combined with Phase I, will reach 22.7 billion yuan, equivalent to nearly five years of the company's net profit [4]. Diversification Efforts - To address growth bottlenecks in traditional businesses, the company is actively exploring new business areas, with automotive display systems emerging as a new growth highlight, achieving revenue of 1.227 billion yuan in 2024, a year-on-year increase of 24.90% [6][8]. - The company is also expanding into XR terminals and AI glasses, with AI glasses entering mass production preparation, focusing on outdoor scenarios and expected to launch in 2025 [8]. Collaborative Synergies - The company anticipates a transaction volume of 5.87 billion yuan with related parties by 2025, covering raw material procurement and product sales, benefiting from the broader ecosystem of Skyworth Group [8]. Long-term Outlook - The company's expansion strategy raises questions about its long-term competitiveness amid rapid technological changes, necessitating differentiation, cost reduction, and brand building to achieve sustainable growth [8][9].