Workflow
比亚迪大力清库存,10款非智驾车型限时降价
第一财经网·2025-04-07 09:28

Group 1 - BYD has announced a limited-time "one-price" strategy for 10 models, with price reductions of approximately 10,000 yuan, bringing the lowest starting price to the 50,000 yuan range [1] - The Ocean series has six models that announced price cuts, with the 2025 Seagull (non-intelligent driving version) starting at 56,800 yuan, and the Qin L DM-i (non-intelligent driving version) reduced to 89,800 yuan [1] - BYD's strategy aims to clear inventory and has led to a competitive response from other automakers, with many now exploring how to incorporate intelligent driving features into their models priced between 100,000 to 150,000 yuan [1][2] Group 2 - In March 2025, BYD's sales reached approximately 377,400 units, showing a year-on-year growth rate of about 23.1%, which is a slowdown compared to the 46.1% growth in March 2024 [2] - BYD has set a sales target of 5.5 million units for 2025, with a year-on-year increase of nearly 30%, and aims for 800,000 units in overseas markets [2] - The increase in overseas sales is attributed to the launch of new models and the introduction of additional roll-on/roll-off ships, with exports reaching 206,100 units in the first quarter, a year-on-year increase of over 110% [2]