Domino's® Extends Partnership with Indie Agency WorkInProgress Through 2027

Core Insights - Domino's Pizza Inc. has extended its contract with WorkInProgress through 2027, highlighting a successful partnership that has helped maintain its leading position in the pizza industry [1][2] - The collaboration has focused on strategic and creative duties, including social media, to enhance brand engagement and drive orders [1][2] Company Performance - Over the past four years, Domino's has outperformed many quick-service restaurant (QSR) brands, maintaining its status as the No. 1 pizza company globally and the top carryout pizza brand in the U.S. [4] - The company achieved over 5 billion earned media impressions for its "Emergency Pizza" campaign, marking a record in its history [4] Marketing Strategy - Domino's has implemented innovative marketing strategies, such as the "Hungry for M.O.R.E." campaign, which emphasizes value-driven promotions and creative advertising [2][5] - The agency WorkInProgress has played a crucial role in executing these strategies, demonstrating a deep commitment to the brand and its franchisees [5] Financial Metrics - In 2024, Domino's reported global retail sales exceeding $19.1 billion, with a significant portion of U.S. sales generated through digital channels [7] - The franchise model remains strong, with independent franchise owners accounting for 99% of Domino's stores as of the end of Q4 2024 [7] Agency Recognition - WorkInProgress has received multiple accolades, including being named an Ad Age A-List Agency Standout in 2022 and recognition in Ad Age's Small Agency Awards [9]