Core Viewpoint - Heineken® has introduced a prototype phone case called 'The Flipper' to address the issue of social media distraction in social settings, encouraging people to engage more with those around them rather than their devices [1][3][5]. Product Overview - 'The Flipper' utilizes voice detection technology to flip a phone face down when it detects the word 'cheers', promoting the idea of being present in social interactions [2][3]. - The device is part of Heineken®'s broader initiative to combat 'phubbing', a term describing the act of ignoring companions in favor of one's smartphone [3][5]. Collaboration and Promotion - Heineken® collaborated with Swedish inventor Simone Giertz to test 'The Flipper', showcasing its functionality in a humorous manner [4][5]. - The campaign encourages the hashtag SocialOffSocials to promote the message of reducing digital distractions during social gatherings [3][8]. Previous Initiatives - This is not the first attempt by Heineken® to tackle digital overload; previous products include 'The Boring Phone', which lacks distracting features, and 'The Closer', a bottle opener that disables work notifications when used [6][7]. - The success of these previous initiatives indicates a consumer interest in reducing smartphone distractions to enhance social experiences [6]. Company Background - Heineken® is recognized as the world's most international brewer, with a diverse portfolio of over 300 beer and cider brands, and operates in more than 70 countries [9].
Heineken® unveils a phone case that flips your phone over when it hears “Cheers''!