Core Idea - Heineken® has introduced a prototype phone case called 'The Flipper' to address the issue of social media distraction in social settings, encouraging people to engage more with those around them instead of their devices [2][3][6]. Company Initiatives - 'The Flipper' utilizes voice detection technology to flip the phone face down when it detects the word 'cheers', promoting the message of SocialOffSocials [2][3]. - Heineken® previously launched 'The Boring Phone', which lacks modern smartphone features to reduce distractions, and 'The Boring Mode', allowing any smartphone to function similarly [5][7]. - The company has also created 'The Closer', a bottle opener that disables work applications when opening a Heineken® bottle, further addressing digital overload [8]. Market Context - A study indicated that up to 47% of adults are 'phubbers', highlighting the prevalence of social media distraction in social interactions [3]. - Heineken® aims to enhance social experiences in bars, which are traditionally venues for socializing and making connections [5].
Heineken® unveils a phone case that flips your phone over when it hears "Cheers''!