Workday(US:WDAY) Prnewswireยท2025-04-07 12:30Core Insights - Workday, Inc. is launching a new marketing campaign featuring rock stars Gwen Stefani, Paul Stanley, and Billy Idol to promote its AI agents, emphasizing the humorous contrast between the worlds of rock 'n' roll and corporate business [1][3][4] - The campaign includes two new TV commercials titled "Carmen the Rock Star" and "Goodnight Rock Stars," which will debut during The Masters event from April 7-13, 2025 [1][3] Company Overview - Workday is positioned as an AI platform designed for managing people, money, and agents, with a focus on enhancing business operations through advanced technology [8] - The company serves over 11,000 organizations globally, including more than 60% of the Fortune 500, indicating a strong market presence [8] Product Features - Workday's AI agents differ from typical task-based agents by offering a configurable set of skills that can perform hundreds of individual tasks, thereby streamlining and automating processes across various job roles [5][6] - The role-based agents include functionalities for Contracts, Payroll, Financial Auditing, Policy, Recruiting, Talent Mobility, Succession, and Optimize Agents, showcasing the versatility of Workday's offerings [6] Marketing Strategy - The campaign aims to illustrate how Workday's customers are the "true rock stars" of the business world, using the platform to effectively manage their operations [7] - Emma Chalwin, the chief marketing officer, highlights that the campaign reflects Workday's core value of fun and commitment to helping customers progress [7]