Does Sirius XM's Broadcasting Strategy Signal a Buy for the Stock?
Sirius XM (SIRI) shares have lost 42.3% in the trailing 12 months, underperforming the Zacks Consumer Discretionary sector’s decline of 10.9%. In contrast, the Zacks Broadcast Radio and Television industry has risen 29.1%.The company’s underperformance can be attributed to its decline in subscriber revenues and slow subscriber growth. This loss in momentum is due to tough competition in the streaming market from the likes of Apple (AAPL) , Spotify (SPOT) and Amazon (AMZN) . Apple acquired Shazam and Asaii, ...