Core Insights - Sports.com has partnered with Orange Middle East and Africa S.A. to provide sports video streaming and news content on Max it, enhancing its global growth strategy and offering access to premier sports content for millions in Africa and the Middle East [1][3][11] Group 1: Partnership and Strategy - The collaboration with Orange's Max it super-app marks a significant milestone for Sports.com, integrating sports content into a platform designed to transform digital engagement in the region [1][3] - Max it is designed to simplify daily life by integrating telecommunications, financial services, and e-commerce, and now includes Sports.com's offerings, providing users with live sports coverage and real-time updates [2][3] Group 2: Market Reach and User Engagement - The partnership aims to unlock access to top-tier sports programming for users in countries like Ivory Coast, Senegal, and Mali, meeting the demand for high-quality video experiences [4][5] - Orange anticipates that Max it will reach 45 million active users by the end of 2025, with smartphone adoption in the region projected to rise to 61% [6] Group 3: Content Offerings and Expansion - Sports.com now delivers content across more than 40 sports and live events globally, including major leagues and regional highlights, enhancing its position as a leader in localized sports content [8][9] - Recent strategic collaborations have expanded Sports.com's reach, including partnerships with telecom operators in South Africa and launches in multiple countries, aiming to connect large-scale audiences directly to its platform [7][10]
Sports.com Strikes Major Deal With Telecom Giant Orange to Bring Sports Streaming to Millions Across Africa and the Middle East