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康冠科技(001308):海外营收占比提升 自有品牌销量持续增长

Core Insights - The company reported a revenue of 15.587 billion yuan for 2024, reflecting a year-on-year growth of 15.92%, while the net profit attributable to shareholders decreased by 35.02% to 833 million yuan [1] - The company increased its investment in self-owned brands, leading to a 44% rise in sales expenses to 394 million yuan due to higher advertising, overseas e-commerce platform costs, and exhibition expenses [1] Revenue and Profit Analysis - In Q4 2024, the company generated revenue of 4.195 billion yuan, down 14.12% year-on-year and 12.43% quarter-on-quarter, with a net profit of 275 million yuan, a decrease of 34.12% year-on-year but an increase of 84.31% quarter-on-quarter [1] - The overseas revenue proportion increased by 2.27 percentage points to 86.2% in 2024 [1] Business Segment Performance - The revenue breakdown for 2024 shows that smart interactive display products accounted for 23.96%, smart TVs for 61.13%, and innovative display products for 9.74% of total revenue [1] - The company’s smart TV business saw a revenue increase of 23.47% in 2024, with significant growth in the Americas and Southeast Asia markets [2] Self-Owned Brand Development - The sales volume of the company's self-owned brands, including KTC, Haoli, and FPD, experienced rapid growth, with innovative display products' sales volume increasing by 110% and revenue rising by 57.94% to 1.519 billion yuan [2] - The company is focusing on expanding its self-owned brand market and enhancing product applications in various scenarios, leveraging both domestic and international e-commerce platforms [2] AI Technology Integration - The company is leveraging AI technology to create a diversified product matrix that spans various applications, including office, education, healthcare, and entertainment [3] - New products include AI-enabled medical all-in-one machines and smart beauty mirrors, with plans to launch AI interactive glasses [3] Future Outlook - The company anticipates a net profit growth of 24.1%, 24.5%, and 12.7% for 2025-2027, reaching 1.035 billion, 1.289 billion, and 1.452 billion yuan respectively, with corresponding PE ratios of 15.3, 12.3, and 10.9 [3]