Viasat Launches Amara: Next Generation In-Flight Connectivity Solution to Deliver a Connected Experience Unique to Each Airline

Core Insights - Viasat, Inc. has launched its next-generation in-flight connectivity solution, Viasat Amara, designed to enhance passenger experience and airline differentiation through advanced satellite network design and digital products [1][2] - The solution aims to provide high-capacity, high-quality service with global coverage, leveraging multi-network and multi-orbit capabilities to meet the evolving demands of commercial airlines [7][8] Product Features - Viasat Amara utilizes existing hardware on over 3,000 aircraft, enabling optimized connectivity through a simple software upgrade without the need for additional hardware [3] - The upcoming Viasat Aera terminal will support dual-beam connections across various satellite orbits (GEO, HEO, LEO), enhancing the in-flight connectivity experience with a single antenna [4][5] - Viasat Amara is compatible with a robust ecosystem of satellites, including the recently announced LEO Ka-band capacity from Telesat Lightspeed, ensuring comprehensive service coverage [6] Business Strategy - The company emphasizes the importance of tailored solutions for airlines, allowing them to maximize brand loyalty and growth through innovative connectivity options [2][8] - Viasat Amara supports flexible business models and a suite of digital products, such as Viasat Ads, aimed at increasing customer satisfaction and profitability for airlines [8]