Viasat Launches Amara: Next Generation In-Flight Connectivity Solution to Deliver a Connected Experience Unique to Each Airline

Core Insights - Viasat has launched its next-generation in-flight connectivity solution, Viasat Amara, which integrates advanced satellite network design, hardware innovations, and digital products to enhance passenger experience and airline differentiation [1][2][7] - The solution is designed to provide scalable, high-capacity connectivity across multiple satellite orbits, including GEO, HEO, and LEO, ensuring a robust service for airlines [6][7] - Viasat Amara is built on existing technology, allowing for a simple software upgrade on over 3,000 aircraft, facilitating approximately 10,000 flights daily without the need for additional hardware [3][4] Product Features - The proprietary electronically steered antenna (ESA) terminal, Viasat Aera, will enable simultaneous dual-beam connections across various satellite orbits, enhancing the in-flight connectivity experience [4][5] - Viasat Amara's roadmap includes innovations that leverage a high-capacity ecosystem of satellites, including the recently announced LEO Ka-band capacity from Telesat Lightspeed [6] - The upgrade to the Viasat Aera terminal is expected to be completed in less than a day, utilizing existing infrastructure with no changes to the in-cabin network [5] Market Positioning - Viasat aims to help airlines maximize the potential of connectivity for brand loyalty and growth, offering flexible business models and a suite of digital products to enhance customer satisfaction [2][8] - The company emphasizes that no two airlines are the same, tailoring its offerings to meet the unique needs of each airline and user [8] - Viasat's ongoing innovations are positioned to maintain its leadership in the in-flight connectivity market, ensuring high-quality service and competitive advantages for airline customers [7][8]