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Walmart is facing tariffs and recession fears. It may have a secret weapon to keep growing
WMTWalmart(WMT) CNBC·2025-04-08 09:30

As tariffs roil the U.S. economy, Walmart may find safety in a new part of its business that's driving more store traffic and online sales: Its membership program, Walmart+.Customers who belong to the subscription-based service accounted for nearly 50% of spending across Walmart's website and app in the U.S. in the most recent full fiscal year, which ended in late January, the company told CNBC. On average, Walmart+ members shop twice as much and spend nearly three times as much as Walmart customers who are ...