Comscore Awarded Media Rating Council (MRC) Accreditation for Demographic "Households With" Metrics in National and Local TV Measurement, Reinforcing Leadership in Big Data TV Ratings

Core Insights - Comscore, Inc. has received accreditation from the Media Rating Council (MRC) for its household-level TV measurement, specifically for its national and local TV Time-Based Grid reports focusing on household, age, and gender metrics [1][2][3] Group 1: Accreditation Details - The recent MRC accreditation builds on a previous award, making Comscore the first provider to leverage big data for both local and national TV Time-Based Grid reports for Total Household Rating and Average Audience estimates [2] - Comscore is the only measurement service accredited by the MRC in all 210 local markets based on big data device tuning measurement [2] Group 2: Methodology and Impact - The MRC accreditation signifies that Comscore's methodologies and processes meet established standards for transparency and accountability in measurement [3] - The accreditation process involved a comprehensive independent audit by a CPA firm engaged by the MRC, culminating in approval from the MRC's Board of Directors [4] Group 3: Industry Position - The CEO of Comscore emphasized that this accreditation reinforces the company's leadership in big-data measurement and differentiates it in the evolving multi-currency TV landscape [4] - Comscore's unified measurement system provides advertisers and broadcasters with consistent and geographically precise insights, enhancing their business operations [4] Group 4: MRC's Role - The MRC, established in 1963, is a non-profit industry association aimed at ensuring valid, reliable, and effective measurement services across various media platforms [5]