Comscore Awarded Media Rating Council (MRC) Accreditation for Demographic “Households With” Metrics in National and Local TV Measurement, Reinforcing Leadership in Big Data TV Ratings

Core Points - Comscore has received accreditation from the Media Rating Council (MRC) for its household-level TV measurement, covering both national and local TV Time-Based Grid reports [1][2] - This accreditation builds on a previous award from the MRC, making Comscore the first provider to leverage big data for both local and national TV ratings [2] - Comscore is the only measurement service accredited by the MRC in all 210 local markets based on big data device tuning measurement [2][3] Company Insights - The MRC accreditation signifies that Comscore's methodologies and processes meet established standards for transparency and accountability in measurement [3] - Comscore's CEO emphasized that this accreditation reinforces the company's leadership in big-data measurement and provides reliable insights for advertisers and broadcasters [4] - The accreditation process involved a comprehensive audit by an independent CPA firm and approval from the MRC's Board of Directors [4] Industry Context - The MRC is a non-profit industry association established in 1963, aimed at ensuring valid, reliable, and effective measurement services across various media platforms [5] - Comscore is positioned as a trusted partner for media planning, transacting, and evaluation, combining digital and traditional media insights [6]