Zillow product partnership with HomeServices of America empowers agents with Zillow Showcase

Core Insights - Zillow and HomeServices of America have partnered to enhance the visibility of real estate listings through the AI-powered Zillow Showcase, benefiting agents and driving business growth in a competitive market [1][4] Company Overview - HomeServices of America is a leading provider of homeownership services, including brokerage, mortgage, and insurance, and is part of the Berkshire Hathaway network [7] - Zillow Group, Inc. operates the most visited real estate website in the U.S., offering various digital solutions to facilitate home buying, selling, and renting [5] Product Features - Zillow Showcase provides agents with rich, interactive listings that typically sell for 2% more than standard listings, adding over $9,000 to the average sale price [2] - Listings using Zillow Showcase go pending faster, usually within the first 14 days, and receive significantly more engagement, with 81% more page views and 90% more shares compared to non-Showcase listings [2][3] Competitive Advantage - Agents utilizing Zillow Showcase on over half of their listings are winning 30% more listings than their non-Showcase counterparts, highlighting the tool's effectiveness in a competitive market [3] - The Showcase listings are featured in dedicated emails to interested buyers, enhancing agent exposure and brand visibility [3] Market Position - Zillow Showcase is positioned as a unique market advantage for brokers, aiding in the recruitment and retention of top agents through unparalleled marketing exposure [4]