Edible Garden's Poultry Mix Launches in Major Retailer Just in Time for Spring Holidays

Core Insights - Edible Garden AG Incorporated is expanding its fresh Poultry Mix product into the ShopRite chain, leveraging its existing retail relationships to meet consumer demand for fresh, sustainable culinary herbs during the spring holiday season [1][2][5] Group 1: Product Launch and Market Strategy - The Poultry Mix, which includes fresh culinary herbs like rosemary, thyme, and sage, is positioned to enhance flavor in various dishes and is expected to perform well during Passover and Easter [2][4] - The product rollout follows a successful winter holiday season where sales doubled year-over-year, indicating strong consumer interest in high-quality, ready-to-use fresh herb blends [2][3] - The launch is supported by Edible Garden's in-store branding and merchandising tools to maximize visibility and consumer engagement [4][5] Group 2: Retail Partnerships and Consumer Trust - Edible Garden's partnership with ShopRite, recognized as the "Most Trusted Grocery Retailer in the Northeast" for three consecutive years, aligns with the company's values of quality, freshness, and community [3][5] - ShopRite operates over 350 stores across New Jersey, New York, and neighboring states, providing a robust distribution network for Edible Garden's products [3][5] Group 3: Company Overview and Sustainability Initiatives - Edible Garden is a leader in controlled environment agriculture (CEA) and focuses on providing sustainably grown, Certified USDA Organic, non-GMO produce [6] - The company operates state-of-the-art vertically integrated greenhouses and processing facilities in New Jersey and Michigan, along with a network of contract growers [6] - Edible Garden is recognized as a FoodTech 500 company and is a member of Walmart's Project Gigaton sustainability initiative, emphasizing its commitment to sustainable practices [6]