Edible Garden's Poultry Mix Launches in Major Retailer Just in Time for Spring Holidays

Core Insights - Edible Garden AG Incorporated is expanding its fresh Poultry Mix product into the ShopRite chain, leveraging its existing retail relationships and aiming to meet consumer demand for fresh, sustainable culinary herbs during key seasonal periods [1][2][5] Group 1: Product Launch and Market Strategy - The Poultry Mix, which includes fresh culinary herbs like rosemary, thyme, and sage, is being launched in time for the spring holiday season, coinciding with Passover and Easter [2][4] - The product rollout follows a successful winter holiday season where sales doubled year-over-year during Thanksgiving, Christmas, and New Year [2] - The launch is supported by Edible Garden's in-store branding and merchandising tools to enhance consumer visibility and maximize retail impact [4][5] Group 2: Retail Partnerships and Consumer Trust - Edible Garden's partnership with ShopRite, part of Wakefern Food Corp., is significant due to ShopRite's strong presence with over 350 stores and its recognition as the "Most Trusted Grocery Retailer in the Northeast" for three consecutive years [3][5] - The collaboration aims to deepen retail partnerships by introducing high-velocity products that align with consumer demand and seasonal trends [5] Group 3: Company Overview and Sustainability Initiatives - Edible Garden is a leader in controlled environment agriculture (CEA), focusing on locally grown, organic, and sustainable produce, with a commitment to Zero-Waste Inspired farming practices [6] - The company operates state-of-the-art vertically integrated greenhouses and processing facilities in New Jersey and Michigan, and has a network of contract growers near major U.S. markets [6] - Edible Garden has been recognized as a FoodTech 500 company and is a member of Walmart's Project Gigaton sustainability initiative, highlighting its commitment to sustainability and innovation in agriculture [6]